Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress
Serena | Flowing Button-Front Maxi Dress

Serena | Flowing Button-Front Maxi Dress

£49.95 £230.00 Save 78%

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10% off for 2 items, 15% off for 3+ items

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REVIVAL SALE UPDATE We're clearing out the last of our stock with up to 70% off! Once it’s gone, it won’t be restocked, so grab your favourites while you can!

Serena Maxi Dress — Effortless Elegance in Every Step

The Serena Maxi Dress is designed for women who want refined style without effort.
Its lightweight feel, flattering waist, and flowing skirt create an elegant silhouette that moves beautifully with you — from everyday moments to special occasions.

 Why Women Love the Serena

  • Lightweight & breathable — soft on the skin and perfect for warm days

  • Flattering fit — gently defines the waist without feeling restrictive

  • Flowing maxi length — elegant movement with every step

  • Button-front design — timeless and versatile styling

  • Long sleeves with ease — graceful coverage with all-day comfort

 Fit & Details

  • True to size

  • Length: ankle-length

  • Not see-through

  • Soft structured fabric with minimal wrinkling

 Between sizes? We recommend sizing up for a more relaxed fit.

 Perfect For

✔ Everyday elegance
✔ Dinners, gatherings & events
✔ Casual with sandals, elevated with heels

“It’s soft, light, and makes me feel confident again — I reach for it almost every day.”
— Carol, 60, Texas
  • Free Shipping on all orders
  • Hassle-free returns up to 30 days after delivery
  • 24/7 Customer Service to help you with any questions you may have

We work closely with Royal Mail , DHL, UPS and FedEx to deliver all orders quickly and safely. This allows us to provide you with tracking numbers, so you always know where your order is.

We place great importance on flawless customer service, available 7 days a week for all questions and/or complaints at :

📩 Info@redfordlondon.com

Rachel K. and 3.1k+ other women love REDFORD London!

COMBINE AND GET AN EXTRA 10% OFF

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Meet Richard & Eleanor

From a young age, Richard and Eleanor found each other through a shared love for style, craftsmanship, and timeless elegance. What began as a simple dream between two people slowly grew into a lifelong purpose. They studied Fashion Design and Business, spent years working tirelessly for others… yet always felt there was something more meant for them.

So they took a leap of faith. They invested everything they had their time, their savings, their energy but above all, their hearts.

More than 10 years on, REDFORD London is not just a shop. It is the result of perseverance, sacrifice, and an unwavering passion. Every piece they offer carries a part of their journey. Every collection reflects their dedication, their pride, and their love for what they do.

But times have changed… and for small, independent businesses like Richard and Eleanor, the pressure is felt more than ever.

That’s why today, your order means more than just a purchase.

It means helping keep their dream alive.

It means choosing real people, real passion over mass production.

For Richard and Eleanor, fashion has never just been about clothing.

It’s about confidence. About feeling seen. About that quiet sense of pride when you catch your reflection and think, this is me.

And perhaps… that’s exactly what you deserve today.

FREQUENTLY ASKED QUESTIONS

Yes, we offer free premium shipping because we value you as a customer and want to provide you with the best service.

You can track your order by entering your Order Number or Email/Phone Number on the "Track Your Order" page. Once you’ve entered your information and clicked "Track," you will be able to see the status of your order.

You can pay safely and securely with the following payment methods: PayPal, Credit Card, Visa, Mastercard, American Express, Apple Pay, Google Pay, Maestro, and Shop Pay.

Yes, once you've placed your order, a confirmation will be sent to your email inbox. If you don’t see it, feel free to reach out to our customer service team, we’re happy to help you right away.

Email: Info@redfordlondon.com

FREE SHIPPING

Enjoy free shipping with Royal Mail with full Track & Trace across the United Kingdom!

30-DAY MONEY-BACK GUARANTEE

We offer a 30-day return period. If you’re not completely satisfied, you can return your item within 30 days — no questions asked.

SECURE CHECKOUT

Enjoy peace of mind at checkout. At REDFORD London, we accept secure payments through credit cards and Shopify Payments, making your shopping experience simple and protected.